Advertising or Op Ed?

Did you catch this ad in Sunday's New York Times? Way to go, Weiden (and Rutgers, of course).

If you can't see the copy, it says:

"Thank you, ignorance.

Thank you for starting the conversation.

Thank you for making an entire nation listen to the Rutger's team story.

And for making us wonder what other great stories we've missed.

Thank you for reminding us to think before we speak.

Thank you for showing us how strong and poised 18 and 20-year-old women can be.

Thank you for reminding us that another basketball tournament goes on in March.

Thank you for showing us that sport includes more than the time spent on the court.

Thank you for unintentionally moving women's sport forward.

And thank you for making all of us realize that we still have a long way to go.

Next season starts 11.16.07."

Read the full article in Adage:

http://adage.com/article?article_id=116145